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Now she must let it move on beyond her. Shahnaz Husain is bigger than lifestyle. And that has been the elegance magic formula of her brand name of Ayurvedic goods that promises to not only treatment but also remedy. It's not just the imposing figure she cuts, with her sweeping Louis Vuitton robes, lion mane of hennaed hair and the huge diamond studding her nose. It is not just the bowing servants contacting her Princess, the home decorations match for royalty and the photographer and videographer trailing her at all occasions. It's the reality that at 65, Husain is nonetheless spending twenty hrs a day rushing from push conference to factory to workplace to push conference once more (frequently in other nations) with chanel väska the same gusto and conviction, despite the younger era michael kors väskor clawing to take over. ALSO SEE When Parachute Took Flight "If it bears my name, it catches on," says Husain, the lady who turned her teenage passion into a Rs. 250 crore a yr business, Shahnaz Husain Herbals (SHH). Today, branded Ayurvedic goods are dime a dozen, but in 1970, Husain was the first to consider ageold elegance treatments largely practiced at house, and promote them across the counter. ALSO SEE Is India Running out of Water? More than the previous four a long time, she has franchised out 400 elegance michael kors väska parlours exactly where wellheeled ladies gather for beauty remedies made from extracts of diamond, gold and rose petals. She by no means marketed but made certain no item went without her encounter. SHH expanded to much more than one hundred nations as a result of Husain's continuous wooing of the media around the globe. But today, following becoming synonymous with elegance treatment for four decades, Husain's business is showing indicators of greying. The issues that made SHH work market, expensive, unadvertised brand might now be the chinks in its armour. On the one hand, worldwide brands this kind of as Clarins, The Physique Store and L'Oreal are taking absent the interest of the younger generation. On the other, beauty treatment has unfold past the elite and embraced the mass market. But SHH has caught to the formula it developed in the 1970s and eighties. Its old globe charm is not in a position to entice newage clients. Inquire Husain about it and she brushes off her competitors: "We do not have any rivals. Dabur is into health. Clarins does chanel online not do cures. No one does cures but us." But her salons in Delhi are populated by ageing ladies who are at any time in require of her antiwrinkle cream, and are noticeably absent of teens who may use her kajal. "The company is dropping its sheen, whether or not Shahnaz is around or not. There are now so many mass market goods and so numerous options. It requirements a more focussed way of getting to the consumer," states Sonam Udasi, vice president,
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by loseyou33 | 2014-12-12 15:04